- Cards
Get FREE card packs for every $25 spent. Collect all 90 cards. Earn Bonus cards on special offers.
- Card game
Use Marvel cards to play games with friends. Start playing with just 4 cards per player, see the album for rules and info.
- Album
Get the unique Marvel collector's album for $5 to store your cards, enjoy missions, puzzles, fun facts and recipes!
- Find, scan & win
Discover Marvel Infinity Stones hidden throughout stores. Scan the QR codes for your chance to win a Marvel prize!
- Word puzzle
Find Marvel hero symbols and words hidden throughout stores to complete the crossword!
Collect all 90 Marvel cards while shopping!
Get a FREE card pack for every $25 spent and a BONUS free card pack with select items.
View participating stores
Your mission in the Loblaw Universe
Get ready for the ultimate celebration as Marvel reaches its 85th anniversary this year. The Loblaw Universe invites you on an incredible journey! For every $25 spent in store or online, you'll receive a card pack containing 4 Marvel cards. Are you ready to collect all 90 unique cards? For just $5, you can buy the Marvel "Go on a Mission" collector's album to safeguard your cards and unlock incredible Marvel content, activities, puzzles, and even recipes to enhance your superpowers!
Marvel cards and albums are available at all Loblaw stores, subject to availability. Continuous availability or specific cards/sets cannot be guaranteed.
Unlock your superpower to enter the competition!
Follow the steps below for your chance to WIN!
You could WIN* a trip to the World Premiere of Marvel Studios’ Captain America: Brave New World!
Visit our stores where your mission is to find Infinity Stones and scan them to enter for a chance to WIN* 4 passes to the World Premiere of Marvel Studios’ Captain America: Brave New World plus travel and accommodations worth $10,000 CAD.
Step 1: Find the Infinity Stones in store!
Scattered throughout each of our stores are the Infinity Stones. Your mission is to find one or more!
Step 2: Scan the code!
Every Infinity Stone in store comes with a QR code. Scan the code to enter the competition for your chance to WIN!*
Step 3: Enter for a chance to WIN!
Enter your details for your chance to WIN a trip to the World Premiere of Marvel Studios’ Captain America: Brave New World in LA.*
Explore all participating stores within the Loblaw universe
Collect Marvel cards, purchase the collector's album, and discover all the hidden elements of the scavenger hunt in our participating stores:
In-store Marvel word search puzzle!
Can you find the Marvel hero symbols hidden throughout the store? Find a puzzle word on the back of these symbols to complete the crossword puzzle!
Frequently asked questions
Who can collect Marvel Collectible Cards and how long can they be collected for?
Customers who spend at least $25 before applicable taxes in a single transaction at the participating banners of Loblaw Companies Limited supermarkets from August 1 until September 12, 2024, or while supplies last, can collect Marvel Collectible Cards.
How much do I need to spend to get a Marvel Collectible Cards pack?
Qualifying Spend: For every $25 spent (excluding any money spent on Excluded Purchases, see Question 3) a customer spends before applicable taxes in a single transaction at participating Loblaw supermarkets including Loblaws, Loblaws CityMarket, Atlantic Superstore, Real Canadian Superstore, Fortinos, Your Independent Grocer, valu-mart, Zehrs, Maxi, Provigo, Shoppers Drug Mart, and Pharmaprix, during the Offer Period, they will receive one (1) MARVELTM Collectible Card pack (while stocks last). See question 3 below for exclusions.
Bonus MARVELTM Collectible Cards Packs: For every purchase of participating vendor partner products in the advertised quantities within a qualifying $25 shop during the Promotional Period, customers will receive one (1) bonus MARVELTM Collectible Cards pack, while supplies last. A list of participating brands and exclusions is available in our Terms and Conditions found online at www.loblawuniverse.ca.
For example, if a customer spends during the Offer Period $25 CAD in a single transaction which includes three (3) products from a Participating Brand, where each product is advertised as being eligible for one (1) bonus MARVELTM Collectible Cards pack, that customer will receive four (4) packs in total.
Alternatively, if a customer spends during the Offer Period $25 CAD in a single transaction which includes $12 CAD of Mondelez cookies or crackers, that customer will receive two (2) MARVELTM Collectible Cards packs including one bonus pack) in total.
Are there any products for which Marvel Collectible Cards packs are not provided?
Excluded Purchases include tobacco, alcohol products, prescriptions, gift cards, phone cards, lottery tickets, all third-party operations (post office, gas bars, dry cleaners, etc.) and any other products which are provincially regulated. Please read the full Terms and Conditions below for more information.
Are there any other ways to collect free Marvel Collectible Cards packs?
No, this promotion is only available at Loblaw supermarkets (which includes Loblaws, Loblaws CityMarket, Atlantic Superstore, Real Canadian Superstore, Fortinos, Independent, valu-mart, Zehrs and Shoppers Drug Mart). To collect Marvel Collectible Cards packs, customers need to shop at a Loblaw supermarket.
Are there any Marvel Collectible Cards items to purchase other than collecting the Marvel Collectible Cards packs?
As part of the promotion, there will also be a Marvel Collector's Album available for purchase for $5, while supplies last. There is no $25 CAD spend threshold for the Collector's Album. For more information, visit www.loblawuniverse.ca.
Do I need to ask for my Marvel Collectible Cards packs?
No. These will be handed out to eligible customers at both the manned checkout and self-serve checkouts. Please do not hesitate to remind service operators if you are eligible to receive a Marvel Collectible Cards pack.
Can I choose which Marvel Collectible Cards pack I receive?
No. Marvel Collectible Cards packs are handed out at random and customers are unable to choose which Marvel Collectible Cards pack they receive.
What age is Marvel Collectible Cards suitable for?
Marvel Collectible Cards are suitable for persons aged 13 years and older. The Marvel Collectible Cards are not suitable for children under the age of 3 due to the risk of small parts which present a choking hazard. Please refer to safety warnings on the product packaging. Adult supervision is required for all children.
Can Marvel Collectible Cards be recycled?
Marvel Collectible Cards and NES packs are FSC certified, use plant derived inks and are recyclable.
I missed out on a Marvel Collectible Cards pack when I was in store last, how can I get them?
The next time you’re back in store, you can go to the service desk and show your receipt to get your Marvel Collectible Cards packs while stocks last or contact our Customer Contact Centre at: [insert number]
My Marvel Collectible Cards pack was missing items - what do I do?
Return it to your local Loblaw Companies Limited supermarket, show/explain to them and they will give you a replacement. Each Marvel Collectible Cards Pack contains 4 cards. While supplies last.
Can I request another customer’s Marvel Collectible Cards packs if they don’t want them?
If a customer hands you their Marvel Collectible Cards personally, then you are entitled to keep them and add them to your collection. Service operators are not permitted to hand you the previous customer’s entitlement.
How many Marvel Collectible Cards are there?
There are 90 different Marvel Collectible Cards to collect, including 6 special holographic cards.
What if I receive a damaged Marvel Collectible Cards pack?
Please contact our customer call centre on [insert number] who will be able to advise you further.
Terms and conditions
While supplies last. From August 1 until September 12, 2024 get one (1) free card pack for every $25 spent in-store before applicable taxes in a single transaction. Excludes purchase of tobacco, alcohol products, prescriptions, gift cards, phone cards, lottery tickets, all third party operations (post office, gas bars, dry cleaners, etc.) and any other products which are provincially regulated. No cash value. Cannot be combined with any other coupons or promotional offers. No substitutions, refunds, exchanges or rainchecks on free products. Purchase must be made in same transaction to qualify. We reserve the right to limit quantities to reasonable requirements.